Two time IBF Cruiserweight Champion of The World Steve ‘USS’ Cunningham and Trad Group Chairman Hayden Smith jointly announced today that the London headquartered Trad Group are sponsoring Steve's title defense at the Jahnsportforum in Neubrandenburg, Germany on Saturday 1st October, which will be broadcast live in the UK on BoxNation (Sky Channel 456).
The sponsorship arrangement came about as Steve, who will be making the second defense of his second reign as IBF Champ against the WBA Interim Champion Yoan Pablo Hernandez on Saturday, has strong links with London and more specifically the Trad sponsored TKO Boxing Gym in Canning Town.
On making the announcement Steve said, "I'm real excited that my fight will be shown live in the UK on BoxNation and more so to be working with Trad. The UK has great boxing fans and I hope to one day fight there."
Speaking from the Trad headquarters in Bow, East London, Hayden Smith then added, “Steve is a great Champion, we are proud to be associated with him and his upcoming fight. We’re really pleased that the fight is to be broadcast in the UK, on BoxNation. British fans will get to watch one of the World’s best boxers in action, live, for the first time. I know that they will become fans just as we all are.”
Steve ‘USS’ Cunningham versus Yoan Pablo Hernandez for the IBF Cruiserweight title takes place at the Jahnsportforum in Neubrandenburg, Germany on Saturday 1st October 2011 and will be broadcast live in the UK on BoxNation (Sky Channel 456).
London boxing fans will also be able to watch the event live at the Boxers Bar, 9 Christopher Street, Shoreditch, London, EC2A 2BS.