Cape Cod-based sports marketing veteran Hank Tuohy and businessman Dino Mitrokostas have teamed to form Alpha Omega Entertainment Group, Inc., the newest promoter of professional boxing and mixed martial arts shows.
Tuohy has valuable experience as a promoter (Tuohy Sports & Entertainment) of three ESPN2 pro boxing cards, while Mitrokostas owns several businesses including a popular restaurant/sports bar on Cape Cod. Dino also produces a sports comedy about two ultimate sports fans, Regular Joes, soon-to-be-aired on the Fox Sports network.
Together, Tuohy and Mitrokostas represent a new breed of "fight" promoter, one combining sports and entertainment through event marketing and cross promotions.
"We're a different promoter because we don't promote fighters, nor do we want to promote fighters; Alpha Omega promotes events," Tuohy explained Alpha Omega's promotional philosophy. "We can pick and choose fighters, working with the best promoters in the boxing and mixed martial arts industries to keep their fighters busy. We also want to give free agent
fighters more opportunities to work. Because of our television contacts, fighters on our shows will be well paid and receive valuable exposure.
"We understand that fight fans paying for seats have to receive equal entertainment value. Fights are the most important part of the night, but not the entire show, and our shows will transcend sports. I want people leaving our show to be talking about what a great night they had and asking when our next show is scheduled. Boxing and mixed-martial-arts shows will
provide tremendous cross marketing opportunities for our sponsors. Anywhere from 1,500 to 5,000 people will see their products up front and personal at the event and countless other eyes will be watching it on television. Our shows will be great interactive promotions for sponsors."
Alpha Omega is a licensed promoter at Mohegan Sun and in Massachusetts. It also plans to promote shows in New Orleans and Florida. Other team members include boxing historian Mike DeLisa and international matchmaker Johnny Bos.
For more information about Alpha Omega call Hank at 508.477.5355/617.842.8661 or visit www.tuohysports.com (Alpha Omega's new web site is under construction).
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