Cerveza Tecate, one of Mexico ’s leading beer brands, announces the launch of a marketing campaign to support its first major boxing match of the year, a bout between Juan Manuel Marquez (48-3-1, 35 KOs) and Manny Pacquiao (45-3-2, 34 KOs ).
Tecate will showcase its commitment to the sport during the March 15 WBC Super Featherweight Championship event in front of 12,000 fans at the Mandalay Bay Events Center in Las Vegas, and countless more through HBO’s live simulcast.
“As one of the most popular sports among Latinos in the US, boxing has provided Tecate with the perfect vehicle for connecting with Mexican adults who enjoy watching the skills and fervor these athletes bring to the ring,” said Arturo Vargas, Events & Sponsorships Manager for Tecate.
“We will launch various promotions to ensure consumers of legal drinking age have an opportunity to partake in the excitement, as part of our continuous commitment to provide enhanced experiences. We look forward to strengthening our relationship with Tecate consumers during an undoubtedly exciting year of boxing.”
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