Tecate, the No. 1 Mexican cerveza in Southern California, announced today its title sponsorship of the 9th annual Oscar de la Hoya Foundation Celebrity Golf Classic benefiting the Oscar de la Hoya Foundation.

One of the most anticipated golf fundraisers of the year, the star-studded event is designed to raise funds for the organization's various initiatives that benefit newcomer and second generation Hispanics in East Los Angeles.

Philanthropists and celebrities alike, including Oscar de la Hoya, will swing with Tecate for charity on Monday, August 18 at the Lakeside Golf Club in Burbank, Calif. All proceeds will be donated to projects supported by the Foundation, such as the Cecilia Gonzalez de la Hoya Cancer Center, which provides diagnostic and treatment options for cancer patients, as well as the Oscar de la Hoya Neo-Natal Intensive Care Unit and the Oscar de la Hoya Labor and Delivery Center, all located at the White Memorial Medical Center.

De La Hoya commented, "I'm extremely proud and excited that we are in the 9th year of this tournament as it has been very successful in contributing to East Los Angeles community. We are also happy to have Cerveza Tecate as the title sponsor as it brings another level of national exposure and excitement to the event."

Carlos Boughton, Tecate's brand director added, "As the title sponsor of the last two Oscar de la Hoya Celebrity Golf Classic tournaments, we are aware of the positive role that the Oscar de la Hoya Foundation plays in the daily lives of our loyal Hispanic consumers in Southern California.

"Cerveza Tecate is proud to align itself with such a vital organization whose programs support those in need and make a positive impact in our communities. We consider our partnership with the Foundation to be an ideal opportunity to give back to the community and look forward to a very successful fundraising event."

The format of the 2008 Oscar de la Hoya Foundation Celebrity Golf Classic is "Two Man Modified Best Ball," where teams of five individuals with full handicap will be able to complete a round at the Lakeside Golf Club. At the end of the day, participants will be invited to cocktails, dinner and an awards reception in the clubhouse.

For more information on the Oscar de la Hoya Foundation Celebrity Golf Classic, including sponsorship and participation opportunities, contact Armando Gaytan at (213) 489-5631.

To learn more about Cerveza Tecate's presence in the Los Angeles community and title sponsorship of the tournament, contact Ana Cerón at (310) 578-7050.

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Boxing News Tags: Charity, Golf, Oscar De La Hoya, Tecate