Britain's new boxing star Carl Froch will fight for a world title on prime time ITV1, as part of a new deal announced today with Hennessy Sports.

Froch will meet Canadian star Jean Pascal for the WBC Super middleweight world title in his home city of Nottingham at the Trent FM Arena on December 6, with both men going into the fight unbeaten.

The rest of the deal will see Hennessy Sports stage a minimum of 26 promotions for ITV4 over the next two years, featuring European, Commonwealth and British title fights. Mick Hennessy is one of Britain’s top promoters, whose stable includes a host of quality fighters such as Junior Witter, Darren Barker, Jon Thaxton, Wayne Elcock, John Murray, and John O’Donnell.

The new boxing deal adds to a growing portfolio of sports on ITV4. The channel is becoming a key destination for sports viewers, with UEFA Champions League, UEFA Cup, Guinness Premiership Rugby, cycling, top level darts and motor racing. It is available to over 90 percent of the UK population and is the tenth most popular multichannel in the country.

Mark Sharman, ITV Director of News and Sport said: “ITV has a great heritage in boxing and we’re delighted to have signed this new deal which secures free-to-air coverage of the sport. Hennessy Sports have a stable of boxers with great prospects and we look forward to watching them develop on ITV4.”

Mick Hennessy said: “This deal is great news for British boxing. ITV4 has a fantastic line up of sport and it’ll be a terrific stage for our fighters to showcase their skills. I’ve always enjoyed working with the ITV team and I expect this partnership to deliver some very special events.”

Coverage will be simulcast on itv.com and video clips of fights will also be available on the site.

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Boxing News Tags: Hennessy, ITV Boxing