http://news.bbc.co.uk/sport2/hi/boxing/6568593.stm
Boxing promoter Frank Maloney reckons it will have "15 minutes of fame", yet it is the fastest-growing spectator sport in the United States.
Boxing legend Barry McGuigan called it "dirty" and "undignified", but statistics suggest it is safer than boxing.
Ultimate Fighting Championship is coming to Britain - and British boxing is rattled.
On Saturday, UFC lands at Manchester's MEN Arena, and 16,000 people, including Wayne Rooney, Rio Ferdinand and Girls Aloud, will be there to welcome it.
http://www.bbc.co.uk/dna/606/A21867140?s_fromedit=1
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