there is no doubting cotto's abilitys as a boxer -but he ain't exactly got it on the mike. look at the list from the original poster - these are all guys who could talk the talk so to speak. (ok perhaps not tyson but he had don king to do it for him i guess?) look at the most famous boxer of all time - ali - his promos are stuff of legend. So my point is to be a mega star boxer - you have not only got to shine in the ring but also on the mike. there will be loads of people out there who ain't got a clue about boxing but will buy ppvs just to see floyd get beat cause of all the trash he talks.