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Thread: Android users: Xiaomi is creating a new sub-brand to take on OnePlus

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    Default Android users: Xiaomi is creating a new sub-brand to take on OnePlus

    Xiaomi is now firmly entrenched in India's handset market, but the brand is primarily associated with being a budget player. While the Chinese manufacturer launched the Mi Mix 2 in India last year, reception was lukewarm as best as customers were unwilling to shell out over ₹30,000 ($435) for a Xiaomi phone.

    Xiaomi is now looking to break the mold with a new sub-brand called Poco, which is being led by Jai Mani. Mani joined Xiaomi from Google back in 2014 as Lead Product Manager, and subsequently became a key figure in the company's product launches in India. The exec tweeted a manifesto for Poco on Twitter, starting that the project was born out of a need to make a phone with technologies "that truly matter:"

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    Default Re: Android users: Xiaomi is creating a new sub-brand to take on OnePlus

    China will take over the world.
    Do not let success go to your head and do not let failure get to your heart.

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    Default Re: Android users: Xiaomi is creating a new sub-brand to take on OnePlus

    Agree

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    Default Re: Android users: Xiaomi is creating a new sub-brand to take on OnePlus

    Quote Originally Posted by Master View Post
    China will take over the world.
    Quote Originally Posted by brocktonblockbust View Post
    Agree
    Yay! More Yellow/Brown/Black/Green people less white people. It has begun
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    Default Re: Android users: Xiaomi is creating a new sub-brand to take on OnePlus

    Quote Originally Posted by Beanz View Post
    Quote Originally Posted by Master View Post
    China will take over the world.
    Quote Originally Posted by brocktonblockbust View Post
    Agree
    Yay! More Yellow/Brown/Black/Green people less white people. It has begun
    Def agree

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