The effectiveness of 24/7 as a marketing tool

It will be really interesting to see the pay per view numbers for RJJ-Calzaghe.

I've seen a couple of people saying that the show got them hyped up for the fight - perhaps irrationally so because Calzaghe was rightly a pretty clear favourite with the bookies.

Then I read that Bob Arum was disappointed with the 190,000 buys that Hopkins/Pavlik did.

I personally think that the show is a great idea, and I've loved watching it for DLH-Mayweather and Mayweather-Hatton.

I guess the proof will be in the pudding when we see how many more buys last nights fight did compared to Hopkins/Pavlik - a matchup of similar standing.