Alvarez vs. Gomez Added To HBO PPV “Star Power” Broadcast

“Star Power: Mayweather vs. Ortiz” just got propelled into another galaxy, as it was announced today that rising Mexican superstar Canelo Alvarez will defend his WBC super welterweight championship against Alfonso Gomez on the televised undercard of the September 17 pay-per-view extravaganza featuring the WBC welterweight championship mega-fight between Floyd Mayweather and Victor Ortiz.

Making this announcement more significant and unique is the fact that Alvarez and Gomez will face each other at Staples Center in Los Angeles, while Mayweather and Ortiz will battle at the MGM Grand Garden Arena in Las Vegas, creating a mega-event from two world-class cities.

Fans in attendance at each arena will be able to see the fight live from the other arena, making this a first-time split-site boxing experience taking place on Mexican Independence Day boxing weekend.

Both bouts will be will be produced and distributed live by HBO Pay-Per-View beginning at 9:00 p.m. ET/6:00 p.m. PT.

Following the showing of Mayweather vs. Ortiz at Staples Center, fans in attendance will see two special post-fight concerts performed by Los Tucanes de Tijuana and El Gran Silencio.

“‘Star Power’ is living up to its name as a mega-event with the addition of Canelo Alvarez vs. Alfonso Gomez,” said Leonard Ellerbe, CEO Mayweather Promotions.

“To have this event emanate from two separate locations like Staples Center and MGM Grand Garden Arena is a testament to the size and magnitude of the event and what it will deliver to the fans in the arenas and those watching at home on pay-per-view. Floyd is absolutely thrilled that Alvarez vs. Gomez will be a part of this show from Los Angeles.”

“This is a historic and unprecedented night for boxing and Golden Boy Promotions as we showcase the extraordinary talents of Mayweather, Ortiz, Alvarez and Gomez from two iconic and world-renowned venues in Staples Center in Los Angeles, the capitol of sports and entertainment and MGM Grand in Las Vegas, truly the boxing mega-center of the world,” said Richard Schaefer, CEO Golden Boy Promotions.

“This show is now even more loaded with stars, and to have Alvarez vs. Gomez join the magnificent boxing match-up of the year between Floyd Mayweather and Victor Ortiz is exactly why we named the fight ‘Star Power,’ which is expected to set attendance and viewership records in one night.”

“September 17 at Staples Center will be a night to remember for boxing fans in Los Angeles as it will mark the first time the arena will host a boxing match, a pay-per-view viewing and a post-fight concert all on the same day,” Lee Zeidman, Staples Center General Manager. “We are looking forward to what will no doubt be an incredible action-packed night of boxing and live entertainment.”

“The MGM Resorts family is very excited to welcome the return of Floyd Mayweather to the MGM Grand on September 17,” said Richard Sturm, president of Sports & Entertainment for MGM Resorts International.

“This championship event marks Mayweather’s first fight at the MGM Grand Garden Arena in more than 15 months and continues our tradition as the leader in the sports and entertainment industry.”

“With the anticipation and star power of Mayweather-Ortiz from MGM Grand in Las Vegas, the addition of Alvarez vs. Gomez live from Staples Center in Los Angeles and the celebration of Mexican Independence Day, viewers are in for a fantastic night of boxing on September 17,” said Mark Taffet of HBO Pay-Per-View

Already Mexico’s brightest young star, 21-year-old Canelo Alvarez (37-0-1, 27 KO’s) of Guadalajara is quickly becoming an international sensation with fans around the world taking noting of his power and prowess in the ring and his charm and charisma outside of the ring.

Following wins over former World Champions Carlos Baldomir and Lovemore N’Dou in 2010, Alvarez kicked off 2011 with a March victory over Matthew Hatton that earned him the WBC Super Welterweight Championship.

Three months later, Alvarez returned to Guadalajara for a homecoming title defense and victory over Ryan Rhodes that captivated a nation. With his American fan base growing at a meteoric pace, Alvarez will hold court in the City of Angels as he defends his title from Staples Center and fights for the Mexican people against ultra-tough Alfonso Gomez.

“I’m happy to come back to fight in Los Angeles at Staples Center for another Mexican Independence Day weekend,” said Alvarez. “Alfonso Gomez is a good fighter and also from Guadalajara, Mexico. I hope the fight will be explosive because that is what the fans will be looking for between two Mexican warriors like us, but I feel confident I am going to win the fight.”

A fan favorite who was present in American living rooms every week when he competed on “The Contender” reality show, Alfonso Gomez (23-4-2, 12 KO’s) has proven that he has what it takes to battle it out with the elite in the years since his stint on national television.

The owner of wins over Arturo Gatti, Ben Tackie, and Jesse Brinkley, the 30-year old Los Angeles resident (who originally hails from Guadalajara) has also faced current WBA Super Welterweight Champion Miguel Cotto and Peter Manfredo Jr., but he is currently showing the best form of his 10-year career thanks to a five-fight winning streak that includes victories over Jesus Soto Karass and Jose Luis Castillo. Now, he prepares for his second world title shot as he takes on Canelo Alvarez on September 17.

“Canelo’s popularity is great for him and for boxing,” said Gomez. “I know Canelo’s team thinks I’m just another notch on his belt, but it’s not the first time a popular fighter made the same mistake. I’ve fought and beaten much better competition and I’m coming to win the world title.

“Canelo and I come from the same place and we are both Mexican warriors. I heard there’s another fight happening in Las Vegas on September 17, but as far as I’m concerned, the best fight on that day will be at Staples Center. I can think of no better way to celebrate Mexican Independence Day weekend…Viva Mexico!”

Tickets for Alvarez vs. Gomez are priced at $300, $150, $75 and $50, are on sale now and available for purchase online at ticketmaster.com, via Ticketmaster charge-by-phone lines at (800)745-3000. Tickets are also available at Staples Center box office.

Tickets for Mayweather vs. Ortiz are priced at $1,250, $1,000, $600, $300 and $150, not including applicable service charges, with a total ticket limit of twelve (12) per person. Ticket sales are limited to ten (10) per person at the $1,250, $1,000, $600 and $300 price levels with a ticket limit of two (2) per person at the $150 price level.

To charge by phone with a major credit card, call Ticketmaster at (800) 745-3000. Tickets also are available for purchase at www.mgmgrand.com or www.ticketmaster.com.

“Star Power: Mayweather vs. Ortiz” is promoted by Mayweather Promotions and Golden Boy Promotions, and sponsored by Cerveza Tecate, DeWalt Tools and AT&T. The 12-round mega-fight, which will be contested for Ortiz’s WBC Welterweight Championship, will take place Saturday, Sept. 17 at MGM Grand in Las Vegas, Nev.

“Star Power Los Angeles: Alvarez vs. Gomez” promoted by Mayweather Promotions and Golden Boy Promotions in association with Canelo Promotions, and sponsored by Cerveza Tecate, DeWalt Tools and AT&T. The 12-roundfight, which will be contested for Alvarez’s WBC Super Welterweight Championship, will take place Saturday, Sept. 17 at Staples Center in Los Angeles, Calif.

The Mayweather vs. Ortiz & Alvarez vs. Gomez pay-per-view telecast, which begins at 9:00 p.m. ET / 6:00 p.m. PT, will be produced and distributed by HBO Pay-Per-View and will be available to more than 92 million pay-per-view homes. The telecast will be available in HD-TV for those viewers who can receive HD.