He's done a fantastic job marketing and promoting the UFC as I've mentioned in another thread on the boxing board. But rewatching a couple of post fight press conferences he made me feel quite angry with his lack of tact and diplomacy.
In the Jardine vs. Lidell post fight press conference he was asked of his opinion on Elite XC and other organisations.
He was then rescued from his statement by a journalist asking "Do you mean they are more development organisations, developing young talent?"
He then went on to disrespect all of the press media, and journalist who had created pound for pound ranking lists with Pride fighters included.
He implied that Pride fighters were inferior and yet he preached of the greatness of Wanderlai Silva among others.
The final straw for me was how he dealt with questions from the media. As head of a blosoming oraganisation relying on the medias help to market and promote his sport, he should know better than to address the media with swear words and slang.
Also, he's in love with Lidell.