"The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks"

"For the first time for a Host City, the new emblems for the 2012 Olympic Games and Paralympic Games are based on the same core shape, reflecting London’s commitment to hosting a truly integrated Paralympic Games."

What a load of shite I took a more artistic crap this morning I hope a terminally ill retarded primary school kid made this cause I'll be super pissed if we actually paid someone for this its embarrassing enough that we never win any medals we don't need to have such a shit logo as well