KODAK at IAFT

Kodak came to IAFT, the company’s largest student group purchaser in the Philippines, on June 24th for a special presentation. Bianca Fusana, an account manager who is involved with student purchasing, spoke on the differences between shooting on film versus shooting digitally and talked about ways Kodak supports student filmmakers.
The Dolby Mix Theater was packed with students learning the differences between film and digital filmmaking. The presentation explained how these media differ in outcome, practicality and lighting needs. A new fact to many was that film lasts for over 100 years, whereas digital tapes only last approximately seven to ten years.
Mark Sarion, a current 301 student who is interested in a career in cinematography and writing, found the presentation to be, “…very informative in an explanatory way, a review of the tools I will be using. She talked about 35mm which I would like to get into in the future…” As an aspiring cinematographer, he was struck by the differences in the way the two mediums capture colors. In addition, he mentioned that he will try to re-create some of the dynamic shots used in the demonstrative films.
Since 1888, Kodak has been a leader in photography and related image technology and is recognized throughout the world. Kodak supports student filmmakers in a number of ways. Students are given a generous discount on film, training tips through the company’s InCamera magazine and a chance for global exposure through the annual Kodak Filmschool Competition.