Pacquiao, Greatest thing for boxing

I just absolutely amazed at the media explosion that has happen with Pacquiao. Over new 1600 'news' articles and climbing every minute.

I was in a restaurant last night and two elderly couples (white 60 to 70ish.) were absolutely fascinated with 24/7 documentaries about Pacquiao) When one couple asked the other if they will watch the fight. The woman said she has to. Then they asked if they would have to pay to watch. She said HBO would play the fight later and wouldn't have to pay for it so they'd watch it then.

I've got to wonder just how big this fight really is and how much this fight is doing for boxing. How much impact will that Time and Wall Street articles have on boxing?