After seeing Mayweather Marquez PPV Sales

I think this proves that the 24/7 series of marketing and all the other marketing stops worked. PBF isn't the cash cow.

DeWalt was a sponsor and there were posters in every Home Depot, Lowes, etc.

GBP had some mexican beer company giving rebates and coupons for the exact value of the fight so you could basically see it for free if you ordered it and bought enough beer.

Mayweather's name is very recognizable now, but his fan base isn't real high. He's well known like O.J. every body wants to see him get smashed.

Mayweather has benefitted greatly from the new marketing tactics more than people wanting to see him. Imagine if Hagler Hearns, SRL Hearns, etc were ppv's and had 24/7 marketing them????

And to add, this last fight had a very strong undercard. Actually that's what convinced me to order. I had people over and none of the 11 people wanted to see PBF. We were gonna order UFC, but I decided that Kats, and Juarez fights would be good and reading the rumors that PBF didn't look good in training, the weight thing, etc..... maybe JMM drank enough piss to pull off an upset.

I figured I would be disappointed and that it was a mismatch but because the undercard would be good, I went with boxing.