The question is "what has Amir done that Kell hasn't" and the answer is "get knocked the fuck out in spectacular fashion and look shitty against guys he should have blown out".
Kell has never done any of that.
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They would have an easier time selling Canelo vs Mayweather 2 then a Marquez rematch. At this point Mayweather has paid off his 6 fight deal and can fight anyone he wishes.
It means that rematching Marquez or Pacquioao as is rumoured would be a waste of time. Ideally? I'd like to see him fight BRook or Thurman, or Demetrius Andrade or Lara at 154, GGG if he would make that weight etc. Even Khan, Mattyhse, Porter, Bradley or probably a few other guys would at least come to win. I understand why FLoyd wouldn't want a few of those fights, maybe they wouldn't all sell as well as even a Marquez rematch, but they can easily be made. Anyone in the sport will fight Floyd in a heartbeat.
The first fight was a comprehensive win for Floyd so no one would want to watch a rematch.
"Just say No!"