I haven't been sucked into the hype until recently. But he is head and shoulders better than the other British heavies at the moment.
The dark horse which is Richard Towers is very similar in my opinion in terms of build and qualities. But he doesn't have years on his side and seems to be progressing very slowly in comparison (even worse considering his age)
I can see Towers beating this guy for the EU title soon and then him and Price go at it.
Price seems up for fighting anyone too which is nice. Fury would have been gone within a few seconds.