Bros Icing Bros

[amat]

This shit is definitely happening now. Rules are simple, if you are handed a Smirnoff Ice, you have to get down on one knee and drink it no matter what. The only way to undo this is if you also have an Ice handy, if you do then the person has to drink both.

BROS ICING BROS

Best game in the world haha Some of these pics are great, favorite one so far is the dude who got ICE'd at St. Andrews.

[CFH]

This guy looks like Wayne Brady.

[CFH]

That picture is way bigger than I thought it would be.

Is Smirnoff Ice that stuff that takes like Vic's Vapor Rub smells? I don't drink fruity girly-pops.

[mattboxingfan]

This game is awesome!

[Andre]

Im off to buy some shares in the company.

[FTMatty]

I can see this game making an appearance at a world cup drinking binge.

[AdamGB]

Im off to buy some shares in the company.

I would be surprised if this whole thing wasn't started by one of their marketing executives... forced viral marketing at it's finest.