Leonard won even though he lost the fight. Going toe-to-toe was a self-created drama providing a win-win scenario for him. Even if he lost he would gain the rep of a warrior.

I think the saavy SRL knew this and I believe him when he says he contemplated doing the same for the Hagler fight. But Duran was smaller and coming up to Leonard's class, so he made for a better bet.

Leonard's sense of drama is a big part of what makes him great. I can see him manufacturing some.