Wlad's fights are not on PPV (except the Haye fight was PPV in the UK).
His popularity in Germany is based on his being the heavyweight champion of the world, more than any association with Schmeling - he surpassed Max's achievements long ago.
His fights are watched by more people on IHTEP in Ukraine than on RTL Germany, as well as by millions more in Russia, Romania, Poland, etc.
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