definition of a hype job

[TitoFan]

is everyone who has lost an unbeaten record a hype job?

at what point does someone stop being a hype job, as in how high up the ladder does someone have to go before a loss is acceptable

for example canelo just lost to mayweather and many times i have read on here that he is a hype job as shown by the defeat

yet he just lost to the best fighter in the world

if you are a popular fighter in the media, are you a hype job if you cant beat mayweather?

The easy, simple way is to look only at the number of wins and losses.
The more correct, more involved way is to look at the quality of opponents in that record.