I like my news straight-forward or cut-and-dry with some related facts thrown in.
The thing is we all do it, even or especially in these, throw away posts. Hell, I even shake my head at myself sometimes it's so obviously over-the-top. I do it anyway, takes a lot of discipline not to.
The internet and TV has taken over so much that even trained journalists have to put a little pop in their stuff or they don't get noticed.