Obviously the bullshit he talks isn't hurting his drawing power, since being a jackass is how he established himself as a draw in the first place, it's totally self fulfilling. You have to realize that his target market is people who are incredibly fucking stupid. There is nothing commendable about retaining that fanbase as opposed to actually winning the respect of people who are just fans of the sport. He is an immensely talented athlete, is what gets overlooked a lot. He SHOULD be a lot better than he is, but he hasn't tweaked anything and it's getting to the point where he would have had to. I'm still watching his fights because he's entertainig in the ring, but I really thought he might be a special fighter a couple of years ago and it seems very unlikely now.