He was the complete package. He enamoured the casual boxing fans and was able to interest even those who had no clue of boxing. For the true boxing fan his power, ring IQ and that Damon peekaboo style was just something to behold. Also his hard luck story from the streets to youngest HW champ was inspiring. His antics at press conferences used to give him evening news exposure. I'm so glad to see he got his shot together and is enjoying life. I hope we see good things from iron Mike productions