Quote Originally Posted by Fenster View Post
18 million viewers? You'll need a time machine for that.

Frampton's last two fights have been primetime on ITV, they haven't got more than 2 million viewers for either.
Could take a fight like this to make those figures and I dont just mean for this fight but either of their future fights or even a rematch.

They need loads of publicity. I think as well as boxing coaches, fighters who promoters are investing in should also have charisma and personality coaches. You need people to be emotive about the fighter to watch, love, hate, excitement.