I meant the effort to promote the fight has been great. They did a three city media tour and have never stopped doing shows - the biggest USA/British breakfast TV shows, every major radio station, constant media access for all the big online outlets, the Joe Rogan interview alone has 2 million hits and was used for media articles all over the world.

The only reason the fight hasn't sold is the general public don't give a shit about these clowns. Wilder has no fans in America (relative) and Fury is a cult figure in the UK, he's never headlined a major show and bores everyone to death inside the ring.