A great snapshot of this today is the immanent retirement from tennis of Andy Murray. A great example because he polarises opinion. Those that know him of course know a great tennis player, but more importantly a great human being who's fun to be around and nothing like the dour publicly perceived character.

To cut a long story short, in amongst all the well wishes on social media you can fine "I'm not a fan of Murray or tennis, but I'm glad he's retiring.......the prick" I think that say's it all