Ok, let's delve into this.
WHY was Canelo the (cough) "Face of Boxing"? Let's begin by saying that's not a title won in the ring or anything of the sort. It's a totally subjective title bestowed on someone for reasons other than purely ring accomplishments. Nobody was called "The Face of Boxing" back in the day. There were only champions. ATG champions, good champions, and so-so champions.
People bitch and moan about "P4P", but at least this is based purely on ring accomplishments. EARNED accomplishments. People look at quality of opposition... willingness to fight anyone at any time... etc. "Face of Boxing" is like winning the Miss Universe pageant. They give it to the prettiest girl, as long as she doesn't fukk up the answers to the questions.
Canelo is/was the Face of Boxing because women, who incidentally make up a significant portion of boxing fandom, fawn over his handsome face. They faint over the fact that a Mexican can have red hair and freckles. Canelo was groomed very CAREFULLY since Day One. He, like JCC, accumulated a bloated W-L record made up of taxi cab drivers and saloon bums. Except that Chavez continued on to a storied career, fighting many elite fighters at their peak. Including dangerous fighters that posed a real challenge to his unbeaten record. Chavez didn't marinate... he didn't beg fighters 2 divisions above him to drain themselves so he could fight for a bogus belt. He didn't get NEARLY the amount of gift decisions that Ginger has gotten throughout his career.
Canelo has been brought along meticulously to protect his record and his "pretty face." He's blatantly ducked fighters, and gladly taken on challengers from 2 to 3 divisions down.
SOMEHOW... this has translated into huge followings and PPV $$$$. THAT'S why he's the Face of Boxing. Not because of merit... or because he's better than any of the elite fighters that have coexisted with him. But those elite fighters toil on in darkness. Why?? Because they're not red-headed Mexicans who appeal to the female sector of boxing fandom.
Boxing "needed" a "face" after Floyd? Why? Why not simply enjoy the glut of extremely talented fighters who go out there without catchweight bullshit... diva demands... and crooked judging?
Screw Ginger.


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