You know, I agree with you.
Deep down inside, of course he wants to be loved. Evident when we see him during candid interviews where he talks about the lack of respect he gets after the Baldomir fight and such.
He's like a kid I said earlier. What does a child do when he can't get the love and attention in the positive way? He lashes out and seeks attention in whatever way he can.

It doesn't need to be all or nothing. Is everything we see on 24/7 the real Floyd? Of course not. Is it all an act? No, not all of it either.
He's just a person.
I never said it was a good idea for him to be doing this for his longterm interests.
I think his main focus is just for the now, now, and now.
I mean, where was this act during his Baldomir fight? He had nothing but nice things to say about Carlos during their presser. It just wouldn't have worked for that situation.
But what will make THIS fight big? That's what he's working towards.
It wouldn't surprise me if he goes back to the drawing board and tries to come up with a whole new persona for his next fight. Either that or end up joining GBPromotions.