it's pure marketing BS. And they're not very good... they're ok for a newb hitting a bag who doesn't want to wear the stinky, sweaty shit that the gym provides.

if you plan on boxing, I'd suggest getting some nice gloves...16oz to spar. Title World and Platinums are very good, ProMex, TuffWear, as are Ringside's lines...Ringside, Grant, Cleto, Ult.Classic.