All you have to do is get people to realize it will make a lot of money. At best a big fight will only get 1 million buys at $50 a clip. Don't let the news fool you, boxing has a huge global fan base. So the money would break down like this:

1million at $50 an order = 50million dollars for one fight 15 such fights a year $750million off of ppv per year

or

100million globally (modest estimate) at $40 a year for boxing channel encompassing all ppv fights and some news/old fights = 4billion dollars a year made from station.

Makes sense to me.