Quote Originally Posted by BoardBULLY
Dios Dominicano who is your source
I work in promotions. The financial end. Unfortunately, not fight promotions.

CPG companies, who are typically the corporate sponsors, track the numbers so they can calculate the efficiency of the trade spend and media buys.

Viewership and household penetration is tracked closely. Otherwise, how do you know if you are spending your money wisely?

The two key (purchase and media data) firms used by CPG companies are IRI and AC Nielsen.