Quote Originally Posted by Fenster


How can you gauge Hatton's appeal if he'd never been part of a PPV?

Floyd did 300,000 odd pre-Oscar

Floyd did 850,000 post-Oscar

Floyd more than doubled his audience. That's either a phenomenal rise in popularity OR the other guy was a major force in selling the fight.. as in bigger than Baldomir and Judah

Hope this helps.
Well, HBO and Hatton's promoter have essentially done the gauging for us. If they felt that Hatton-Castillo was a viable PPV, they would have put it on PPV. After all, they are in the business of maximizing their revenues and profits......right? HBO doesn't like to give away what they can sell.

Hatton has a tremendous UK following. Unbelievable. But the reality is that he had zero US PPV buys and had not sold out any of his US fights prior to 'Undefeated'. It will be interesting to see how many U.S. buys that each fighter generates in their next fights.

There is NO QUESTION that 'The World Awaits' was the vehicle that made Floyd take a step-function increase in popularity/notoriety and name recognition.

I don't attribute it to Oscar, per se. It is attributable to the brilliance of the promotion - of which both fighters played a key part. A 24/7 series wasn't really feasible for any other opponents. So both fighters brought some promotional muscle to the table. For Oscar, it was his legendary name. For Floyd, it was the mantle of "p4p king", along with the cult of personality.