Arum had little choice but to take the card to PPV because neither HBO nor Showtime had an interest in purchasing it. He could have found better opponents, but these are two of the biggest attractions in his stable and both are coming off losses, so he understandably wants to give them confidence building fights. I actually think Rubio-Pavlik could be an entertaining scrap, though I would expect a Pavlik win by mid-rounds stoppage. Cotto should make easy work of Jennings. Whether or not it's a rip-off will depend on the price and the quality of the undercard fights. If it's priced at something like $34.95 and has two interesting undercard bouts, then it could be worth it. If it's your typical $49.95 card Arum will be lucky to get 100,000 buys. Hell, Pavlik-Hopkins only did 190,000.