Quote Originally Posted by Lyle View Post
Good ol' K-Car hahaha. In the mid to late 1970's for some reason the American car industry took a major turn for the worse....quality was crap, the cars were ugly and they just thought "We've got a monopoly, nothing will ever go wrong".....surprise
Ok well if that's true then the consumer a big fact sucker, don't it? Fact is, the Kcar provided value for the money, and Chrysler came back quite nicely.

Your mid to late 70s remark tells me the big three did not adapt well to changing market conditions (The Energy Crisis) it took them a while to get a handle on both quality and fuel effficency in the same car. Including Chrysler. Iaccoca ran the show from 78-92. (late '70s onwards) The kcar was Iaccoca's idea.