Al Bernstein On Boxing: "Don't Shoot...I'm A Producer!"

[bcollins]

nice article, I don't go back this far but I vaguely remember ESPN back in the mid to late 80's when they were already pretty big but still had to fill some time slots with classic stuff like lumberjack events. When they would do that thing where they balanced on the log in the water I always rooted for them to fall off. Good stuff.

I love the lumberjack events, but not as much as boxing.

Great article - interesting to hear how the giant of ESPN got its start in guerrilla television.