Seriously, so much hype over a boxer who fights at most twice a year and avoids the best in his division? It's not even the case that he is fighting in a week's time or something! This has been going on for much too long now - I guess the hype began a couple of years ago and I see no end to it. No matter what this guys does or doesn't do - there will always be a couple of active topics about him on a daily basis.
To a lesser extent this concerns other "hot" fighters as well: Floyd Maywheather, Froch, ... - they get more attention (and money) than they really deserve.
On the opposite end are all those young talented guys who won't get their shot because they are both too unknown and too dangerous to try them against the hot HBO names.

[This is just me venting, I don't really expect something is gonna change ]