It will probably induce one of those "what is he doing now?" kind of looks. The great thing about Superman is that he simply did not look gay. He looks fantastic in his outfit, he is just Superman. A solid, reliable top notch kind of fellow.
As for the "American way". I think Superman himself represents a different kind of America. Certainly a more innocent pre 1960's version of America. A time before they started fabricating evidence to start wars and kill innocent people.
Superman himself wasn't American. He was much like Obama in that the birthers would probably have a field day with him. "He can't save American citizens, he doesn't even have a valid birth certificate". Sure he doesn't, but he is a living being with principles and values, the same kind of values that every decent person has. Obviously there are the deviants such as Luthor and Zod who disagree, but on the whole Superman was a remarkably human kind of alien.
I don't hate America, I just dislike a lot of the politics. In many respects I really admire America and this tends to get ignored. Superman is one of the great American creations.
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