And so the cycle starts again. Boxing has been on a merry go round for a few years now, alternating between paid and terrestrial channels, hopefully this means more of the promoters picking up a pay packet from someone like ITV, Channel 4 or 5, and boxing starts coming back to terrestrial again.
Promoters putting all their fights on their own channel isn't a viable business model in my view, as it eliminates 99per cent of the casual viewers that are needed for successful advertising and sponsorship. Hopefully in a few months we'll be back to the days of seeing massive fighters on terrestrial broadcasters such as Eubank and Benn were in their day, and more recently Calzaghe.


Thanks:
Likes:
Dislikes: 

Reply With Quote

Bookmarks