I think so, well as far as Houston goes anyway. As I stated Dallas has one of the worst attendance levels in MLS and in NHL for that matter. Houston Dynamo are also owned by Oscar de la Hoya, just as a fun fact. I know out here in Arizona I went to a New York Red Bulls vs. Atlas (Mexican premier league team) and we got 24,000+ on a Wednesday night with very little advertising and a majority of the fans were hispanic.
As far as demographics go the highest attendances are in predominantly anglo markets....Seattle, Portland, Vancouver and Toronto
You mentioned being in the midwest, Sporting Kansas City sold out almost every game in their shiny new stadium. vs. Royals avg. 21,290 and Chiefs avg. 70,843 Sporting came in at 17,594 not too bad considering that's just under their capacity there were also 3 games this season in which Sporting oversold tickets for standing room only for 1,500 over capacity. Again the demographics at Sporting KC's games are predominantly white.
Furthermore, there has been enough money to make new or renovate many stadiums in MLS.
2011
Portland Timbers rennovated JeldWen Field to make it soccer specific (capacity 18,627)
Sporting Kansas City opened Livestrong Sporting Park, state of the art stadium (capacity 18,467)
Vancouver Whitecaps rennovated BC Place (capacity 21,000)
2012
Houston Dynamo will be building a soccer specific stadium (capacity 22,000)
Montreal Impact will be upgrading Saputo Stadium (capacity 20,341)
2013
San Jose Earthquakes will be upgrading their stadium (capacity 15,000)
2014
Philadelphia Union phase 1 of PPL upgrade adds 3,000 seats (capacity 21,500)
2018
Philadelphia Union PPL park all upgrades complete (capacity 35,000)


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