Jude knew exactly what he was doing and handled the interview just like any other social show has with Floyd in the past. Ask "Why you duckin'?", then play the victim/justice in the end. Mayweather's reaction always sparks publicity and Rude is probably going to net big money in commercial revenue from this. That is the media.

1. Ask "Why you ducking?"
2. Push the issue until Money gets mad
3. Play the victim
4. ??
5. PROFIT