for me pbf can make the jump up to "celebrity" pugilist but he has to fight his two big name rivals before they fight each other.allthough there is big risk if pbf could take out or at least take on cotto then hatton consecutively his profile amongst the"big fight only" fans would be raised and would intrest the advertisement people considerably more.imo the worst thing he could do would be to let cotto and hatton fight then meet the winner, if he fought cotto then hatton the audience potential is so huge......us+latin america+britain technically it doesnt matter about the results of the fights. allthough, if i was a fighter i really wouldnt care what the big fight only fans thought, as long as i knew the hardcore knowledgable fight fans recognised my talent i'd be happy