Like iv said earlier, a Kessler eematch will sell big regardless of whether Froch lost Ward again before hand.

While he is still relatively fresh, go for Ward before Kessler. Another Kessler fight will take its toll.

I think he and Kessler both have the beating of Ward but in their fights both let Ward hold and slow the pace. Only in the Froch fight where Ward started to tire did Froch startcoming in to it. If he started faster and more aggressive like he did against Bute, Ward would tire much earlier and although he looks tough in his fights, Ward is actually quite fragile. Look at the Bika fight. If the ref did his job, Ward would have ended up being disqualified for the amount of holding he did. Like Akinwande against Lewis.