The big problem is promoters sell these fighters as the next big thing and mention their names with the elite and then spoon feed their fighter easy opposition. I think Alvarez is a superb fighter, but GBP were treating him like he was about to become a mega star before the Matthew Hatton fight. Of course, they had to create a star to counter-act Arum and the kid is a talented ticket seller. I think Chavez & Alvarez get a little more heat because their are so many Mexican legends that have been warriors and fought quality opposition so the world expects a bit more.