And they've all lost. You make money as a promoter by getting your guys big fights they can win in front of big crowds in events you promote. You take a punt on your guys and pay foreign world champions to come to England and fight your guy when you think your guy can win, which is what Warren's MO has been. Then you cash in promoting your world champion.
Hearn seems quite willing to send his guys abroad to be the opponent fighter on other promoters' bills. The only guy he's so far put the money up to do that with if Froch for the Bute fight and he was helped by the fact that Bute was desperate to fight in Nottingham.


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