I should also point out that for a fighter it is what you make of it. Martin Rogan won the first ever one and he was an unknown before this. Because of this he got the Audley fight, which he won. He then beat Matt Skelton for the Commonwealth belt and got a decent payday to headline in Belfast in his next 2 fights.
Martin Murray won the first ever Middleweight one. He was the favourite going in, but he took the risk. He's gone on to win domestic belts and now he's fighting the Best Middleweight in the world for the WBC title.
On the flip side, Ryan Brawley won the first lightweight one and hasn't propelled from that level at all.
Like I said it is what you make of it. When you're an unknown it gives you a primetime slot to showcase your skills. Some grasp it, others don't.
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