I like Jamie, he's an incredibly hard worker in his fights, but I think he'll lose this in a Kevin Mitchell-Michael Katsidis fashion. Ceja looks a decent fighter so I'm not really sure what Hobson is thinking putting a fight on Primetime with the star of his show a virtual unknown to the average fight fan who is likely the underdog going in. Die hard fans would pay, but they're unlikely to pay when Burns (a well known fighter with Sky backing him) is going to be fighting on Sky Sports 1 for no extra fee. It is promotional suicide.