You're misquoting him. It says in the article that they project the fight will generate 50 pounds in revenue. I don't see where Ward said he wanted to get paid 50 pounds.

And Ward will go down as DUCKING a guy who he whipped a year and a half ago?
Crazy british fans like you are the reason why I usually root against the British fighters.

If Froch wants to go down as UK's greatest, if he SERIOUSLY wants to compete with a guy like Calzaghe in terms of legacy, he needs to avenge his loss to Ward.