Maybe if they didn't know they were being filmed. They're all playing a character, more so than anybody would in real life. Mist of them have a publicist before they even enter the house. They're told how to behave to maximise the potential of a tabloid celeb magazine career, hardly what I would call 'reality'.
The phenomenom is sociologically interesting, not the shows themselves. It's got to be very gratifying to the ego to look down upon people worse than us... horrible people behaving teribbly. Much, much easier and safer than self improvement or development, completely unconstructive, like mcdonalds for the soul.
There are several better ways to enlighten or simply entertain yourself than watching unremarkable people doing unremarkable things ala Big Brother and it's bastard spawn?
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