The question is whether Broner can separate his promotional persona from his behavior in the ring. If he has a plan to market himself as a "villain," then that's fine.

But he has to leave that persona behind when the bell rings. He can't be humping opponents, fouling constantly, faking injuries, et cetera. That isn't showing balls, that's showing mental weakness.

He has to carry himself with a certain level of dignity in the ring or else he'll constantly be fighting against his own reputation. Referees won't respect him, judges won't respect him, and opponents won't respect him.

That stuff will make everything harder for him. And a villain who doesn't win fights doesn't stay a villain very long. You just become a loser.